Toys from 5 euros, household appliances for 10 euros and household goods for 20 euros. Under this concept, MGI round price stores have expanded throughout the Peninsula like an oil stain, marking their presence in the province of Valencia.
This Malaga-based discount giant already has 4 stores in Alfafar, Gandía, L’Eliana and Sagunto, and has an additional presence in the provinces of Castellón and Alicante.
With a model focused on rounded prices, large purchase volumes and an extensive catalog of toys from the main franchises in the market ( currently offering up to 360 products in toys alone), MGI stores have established themselves as an alternative to department stores during the Christmas and summer campaigns.
On its shelves you will find products for all areas of the home, including small garden furniture and household appliances such as mixers, air fryers or portable ceramic hobs.
The pricing policy, which has remained almost unchanged since its inception, revolves around fixed prices of 10, 15 and 20 euros, with lower (from 5 euros) and higher (from 25 euros) exceptions. It is a similar policy to that of other outlets focused on home appliances and online returns, as in the case of Crazy Day Valencia o Gangazon.
In total, MGI has more than 80 establishments in Spain after an intense expansion in the last two years. According to a report in The Objective, inflation has acted as a catalyst to increase the group’s turnover, thanks to its competitive pricing policy.
MGI stores in Valencia are located at the following addresses:
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- Sagunto: C.C. Vidanova Parc.
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- Alfafar: C/ Alcalde José Puertes, S/N.
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- L’Eliana: Ademúz Highway (CV-35), km 16, C. Tuéjar, s/n.
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- Gandía: Avda. de la Vital, 10 Local B-10 C.C. “La Vital”