The Arab perfumery, which has become a viral phenomenon on TikTok with rococo bottles and intense aromas, already has a store in Valencia. Elixir Perfumes is the first brand to open a store in Valencia to sell Arabian perfumes, just a minute away from Plaza de Colón, at 9, Dr. Romagosa Street.
The opening in Valencia adds to those of Seville, Malaga, Barcelona and Madrid and is fed by the pull of the brand and concept in TikTok, where perfumes like those of Elixir are viral.
The success of Arabian perfumes, in Valencia
These are exotic fragrances, based on essential oils, and with a design that looks like something out of a jewelry store. Some bottles even have integrated lights, and the packaging is so elaborate that many consider them to be collector’s items.
Although the brand has established itself in the online channel, with a presence in cities such as Madrid, Barcelona, Seville and Malaga, the possibility of trying the scents in person is what sets it apart from previous concepts.
In the store you can find luxury perfumes, scented oils and air fresheners inspired by traditional Middle Eastern perfumery.
Among the most popular collections are Al Jazeera, which includes the perfumes of Rodrygo or Luka Modric, Real Madrid players; Swiss Arabian, with fragrances inspired by different parts of the world, including a scent dedicated to Valencia; and the exclusive perfume designed by Georgina Rodriguez, presented in an elegant bottle in the shape of a handbag.
The perfumes cost on average between 30 and 35 euros, and the catalog can be consulted on their website before visiting the store.