The Valencian Regional Government has launched a self-service machine for issuing personalized transit cards at the Colón station of Metrovalencia.
The device, installed next to the customer service office, allows users to pick up their card in a matter of seconds using a QR code sent via email once the online application is approved, without needing to take a number or go to the counter.
How the new system works
The process is simple: the user requests their personalized card through the usual online channels of the Autoritat de Transport Metropolità de València (ATMV), and upon receiving approval, they automatically receive a QR code via email.
When scanned at the machine, the card is issued immediately. The device is operational every day of the week during Colón station’s opening hours.
Since its launch in the trial phase on April 27, 2026, the machine has already issued more than a thousand cards.
A service under pressure from demand
Data from the ATMV explains the urgency of the measure. The agency currently processes an average of 400 new card applications per day, a figure that exceeded 15,000 daily requests at certain times in 2025, coinciding with the campaigns to issue the Móbilis30 card for people under 31 in the Valencian Community.
Added to this volume of applications is the pressure on in-person service: the Colón office receives an average of 350 people a day, many of them solely to pick up their personalized card. The self-service system is designed to handle this specific task and free up staff to address incidents or procedures that require direct attention.
Possible expansion to other stations
The ATMV plans to evaluate the usability of the device installed at Colón before deciding whether to replicate the system at other points in the network where sufficient demand is detected. No specific dates or locations have yet been confirmed for this potential expansion.
The initiative is part of the Generalitat’s strategy to modernize and digitize metropolitan public transportation services, which also includes increasing the customer service staff.
