YSL Beauty’s new perfume can be smelled… and now tasted, too! Because Valencia is filling with aroma, flavor, and color with the arrival of LIBRE Berry Crush and its most refreshing experience.
After taking Madrid and Málaga by storm, YSL Beauty’s sweetest experience is coming to the Ciutat de les Arts i les Ciències on June 20 and 21. There, visitors can check out the LIBRE Berry Truck, an initiative that combines fine perfumery and culinary creativity to introduce LIBRE Berry Crush, the new fragrance from Yves Saint Laurent Beauty.
LIBRE Berry Crush invites you to experience freedom from a different perspective, transforming a perfume into a true “floral indulgence.” With a fruitier, bolder, and more addictive take, raspberry takes center stage.
A veritable explosion of sweet and fresh notes that you can now also enjoy in the form of ice cream thanks to a very special collaboration.
What You’ll Find at theLIBRE Berry Truck in Valencia
Those who register and visit this pop-up will be able to:
- discover this new fragrance from YSL Beauty firsthand
- take home travel-size samples of LIBRE Berry Crush, as well as a scented bracelet, for visiting the pop-up
- enjoy this delicious ice creampopsicle from the master pastry chef, all set against the backdrop of one of the city’s most beautiful venues. And when you’re done, don’t throw away the stick—it could be one of the lucky ones to win a special gift.
Plus, with the purchase of this new perfume at Primor stores, customers will receive an exclusive gift.
A creation by chef Jordi Roca
To bring the essence of LIBRE Berry Crush into the culinary world, YSL Beauty has collaborated with master pastry chef Jordi Roca, considered one of the best in the world and holder of three Michelin stars.
Crafted by Rocambolesc, this exclusive ice cream popsicle combines coconut and raspberry to recreate the sensations of the fragrance and transform the perfume into a multisensory experience.
Valencia is filled with scent, flavor, and color with the arrival of LIBRE Berry Crush and its most refreshing experience—for a limited time only! Fragrance lovers and those seeking unique experiences can’t miss this event !
📍City of Arts and Sciences
Saturday, June 20, and Sunday, June 21
Hours: 11 a.m. to 8 p.m.
