Those strolling through the Marina de Valencia on June 12 and 13 will discover one of the most special and original events of early summer: GUESS’s exclusive “Boat Pop-Up,” set up in front of Veles e Vents.
With the Mediterranean as a backdrop, the brand is coming to the city to celebrate the launch of the GUESS ICONIC Sublime (for women) and GUESS ICONIC Blue (for men) fragrances and to share its fresh, sophisticated, and adventurous spirit with the public . Plus , you can buy the fragrances at the pop-up.
Image credit (left) Yana Ralko
Music, ice cream, and sensory experiences on board
The GUESS ICONIC pop-up in Valencia invites us to experience the GUESS ICONIC universe through an immersive, intimate, and sensory experience— —featuring various activities inspired by its fragrances.
- A retail space where either of the two GUESS ICONIC fragrances can be purchased
- Live DJ sessions
- “Photo opportunity” spaces inside the yacht to capture your best self and share it on social media
- An “ice-cream station” where you can pick up your free artisanal ice cream, crafted using the essence of the fragrances
Two new fragrances inspired by the Mediterranean
What do we look for in a perfume? Something that reflects our personality and is capable of evoking unique sensations. That is precisely the essence of the new GUESS ICONIC fragrances , two offerings that evoke the energy of summer, the freedom of the sea, and the unmistakable style of GUESS.
GUESS ICONIC Sublime is an amber floral fragrance that celebrates feminine strength and elegance with fresh, floral, and enveloping notes. Meanwhile, GUESS ICONIC Blue features a woody, salty fougère scent inspired by the adrenaline of the sea and the Mediterranean lifestyle, designed for a confident, bold, and adventurous man.
The perfect excuse to let yourself be swept away by the most Mediterranean and summery atmosphere.
🗓️ June 12 and 13, from 12:00 PM to 9:00 PM.
📍Valencia Marina – across from Veles e Vents
Admission will be open to the public until capacity is reached.
