On September 19, the Roig Arena in Spain will host Grupo Firme’ sFirst Europeda . The massive Latin phenomenon that has sold out the largest stadiums in the Americas is finally making its way across the pond. The goal? To bring us much more than just a concert: a genuine, tailor-made Mexican “peda” (celebration), full of energy and party vibes. If you don’t want to miss out on La Primera Europeda, hurry and get your tickets—they’re selling out fast.
From Tijuana to the whole world: the phenomenon behind Grupo Firme
From uploading cover songs to YouTube as a group of friends to filling the most impressive venues in Mexico and the U.S. in just over a decade. Founded in 2014 in Tijuana by Eduin Cázares and Jairo Corrales, Grupo Firme has managed to bring Mexican norteño music and banda sinaloense to every corner of the Americas. We’re talking about the winners of two Latin Grammys, in 2021 and 2025—the same artists who drew a whopping 280,000 people to Mexico City’s Zócalo and who will now make a stop in Valencia as the first leg of their European tour.

Their songs are anthems designed to be sung at the top of your lungs. You’ve surely come across songs like “Ya supérame,” “El tóxico,” “En tu perra vida,” or “Cada quien” on your TikTok feed .
Now, all that energy is coming to the capital on the Turia River, bringing a powerful, fun, and carefree live show to the stage. True to their style, they interact fully with their audience and even toast and drink right on stage (they didn’t call it a “europeda” for nothing).
All of Grupo Firme’s concerts in Spain
- Roig Arena (Valencia): September 19
- Movistar Arena (Madrid): September 25
- Olímpic Badalona (Barcelona): September 26 (sold out), new date September 27.
Everything you need to know before seeing Grupo Firme in Valencia
📅 When: Saturday, September 19, 2026.
🕒 Time: 8:00 p.m. Doors open at 6:30 p.m.
📍 Where: Roig Arena (Calle Bomber Ramón Duart, 12)
🚇 How to get there:
- Tram: Line 10 (Quatre Carreres stop, about a 5-minute walk).
- Bus: L7, L13, L14, L35, and L99
🎟️ Last tickets: starting at 45€