Since November 22nd, colorful lights have enveloped the streets of Valencia, inaugurating those weeks of reunions, improvised plans and, above all, visits to the city center in search of the perfect gift.
In this context, IQOS* has proposed to offer a reference meeting point for adult nicotine users in the city, and to do so, has designed an agenda of plans that is well worth making a stop along the way and let yourself be surprised by its proposals.
Coinciding with the landing of its most daring collaboration, the IQOS ILUMA i x Seletti Limited Edition, the brand is rolling out a series of activations that blend tradition, play and design. So take note, because below we detail all the activations that will arrive at the boutique on Colón street.
A winter classic: Chocolate and churros
There is no snack that better represents the spirit of these dates than a good chocolate with churros. That’s why, during the month of December, IQOS reinvents this classic that deserves a break.
For several days, the boutique on Colón street will offer a tasting of these sweets designed to warm you up and treat yourself while you discover the novelties of the space.
It’s the perfect excuse to stop time and enjoy the taste of always with a premiumtouch .
📅 Every Friday, Saturday and Monday in December.
Nostalgia and prizes: The Hook Machine Challenge.
Remember the thrill of arcade hook machines? Well, the boutique in Colón brings back this type of games, and it does it in a big way.
If you buy a device you can test your skills and try to “catch” one of the balls in the machine. Spoiler: all of them contain a prize.
Prize Roulette and Print Design
Throughout the campaign, IQOS will be raffling off one of the exclusive pieces that are part of its new Limited Edition with the Seletti brand.
In addition, if you are looking to make the device your own, you will have at your disposal an engraving service with unique festive designs.
*This product is not without risk and nicotine, which is addictive, is inhaled with its use. Intended for adults only.